During a recent interview, Varun Dhawan, Janhvi Kapoor, and their director Nitesh Tiwari engaged in a discussion about their movie’s success and the significance of PR and marketing in the film industry. Janhvi Kapoor openly recounted a personal experience where she faced the pressure of promoting a film that didn’t fare well at the box office.
Janhvi Kapoor revealed that her film “Mili” received critical acclaim but didn’t perform well financially. In an effort to shift focus from its underwhelming box office earnings, the film’s makers chose to highlight the positive reviews and praise for Janhvi Kapoor’s performance. While they weren’t being dishonest, Janhvi felt uneasy about this approach and raised concerns about the extent to which marketing tactics have infiltrated the sanctity of filmmaking as an art form.